Is it me?

Nobody in this study publishes all nine signals. If you operate a brand serving automotive retail, the next question is whether you are in it.

147 vendor brands, 126 independent companies, ten categories.

Every assessed brand has a scorecard: its result, the evidence behind it, and what would change it. Any brand in the sample can ask for its own, at any time, free, with no commercial ask attached. We are not selling anything on the back of it.

Three things that should make asking easy. No company is named in the published study alongside its own results. Corrections are accepted from anyone at any point — if we got you wrong, or missed a page that exists, say so and the dataset is corrected. And the study is not a compliance finding about anyone; it measures what a customer can look up unaided.

Ask now rather than later. The study publishes in October.

The full study publishes in October 2026. Request your scorecard.